Despite being one of Bollywood’s busiest stars, Akshay Kumar’s recent career graph has taken a major hit, with flop after flop denting his once-bankable reputation. Among the most painful setbacks was his 2024 film ‘Sarfira’, which had high expectations and a massive Rs100 crore budget—but failed miserably, earning just Rs 24.85 crore in India.
What Went Wrong With ‘Sarfira’?
Released on 12 July 2024, Sarfira was a Hindi remake of the acclaimed Tamil film 'Soorarai Pottru’, directed by Sudha Kongara Prasad. The film starred Akshay Kumar as a gritty underdog and featured Radhika Madan in a lead role. The subject was promising, the music was well-received, and early buzz was positive. Yet, none of that translated into ticket sales.
A Shocking Box Office Crash
Opening Day: Rs 2.5 crore
Day 2: Rs 4.25 crore
Day 3: Rs 5.25 crore
Lifetime India Gross: Rs 24.85 crore
Worldwide Gross: Rs 34 crore
For a film backed by Rs 100 crore in production and marketing, Sarfira's performance was nothing short of a box office disaster. It never crossed the Rs 10 crore mark on any single day, and word of mouth failed to build any momentum.
Another Blow in a String of Flops
This wasn’t a one-off case. Akshay's ‘Sky Force’ earlier this year saw a mixed response, while ‘Kesari Chapter 2’ also underperformed. Fans and critics alike are questioning whether Akshay’s high-frequency release strategy is hurting the quality of his films.
Despite good intentions, decent reviews, and a socially resonant storyline, Sarfira's poor box office response reflects a widening gap between content and audience connection. For an actor once hailed as a guarantee for box office returns, Akshay Kumar’s star power seems to be fading, unless he recalibrates both his project choices and release strategy.